And that creates a lot more time for offline conversations.įacebook and Twitter are technologies, not strategies. Research by the Keller Fay Group finds that only 7 percent of word of mouth happens online. Word of mouth tends to reach people who are actually interested in the thing being discussed.
Word of mouth is more effective than traditional advertising for two key reasons. While traditional advertising is still useful, word of mouth from everyday Joes and Janes is at least ten times more effective. Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. We try websites our neighbors recommend, read books our relatives praise, and vote for candidates our friends endorse. WHY DO PRODUCTS, IDEAS, AND BEHAVIORS CATCH ON?īut while it’s easy to find examples of social contagion, it’s much harder to actually get something to catch on. Wein didn’t create just another cheesesteak, he created a conversation piece. ? SUPPORT BESTBOOKBITS BY CLICKING THE LINKS BELOW ? MY FREE BOOK TO LIVING YOUR DREAM LIFE”
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